News Review
Fast Food Trailers Dress For Quality
John Foxall has found a novel way to boost company sales for UK Event Catering – he has dressed two of his trailers as burger packs!
And that’s good news for Stoke-on-Trent wholesaler Roy Evans & Sons as Mr. Foxall has helped Evans’ turnover significantly increase year over year thanks to quality service and fiscal prudence.
Mr. Foxall, who has been catering for large events for the past twenty years, spotted the distinctive Angus Steakhouse Burger pack from Paragon Quality Foods when he was sampled with the products by sales manager, Mark Evans.
The 4oz Angus 100% Beef Burger passed all the tests of taste, quality and speed of preparation and the pack itself was a major attraction.
“We worked with Paragon to dress two of our trailers and at Stoke City Football Club home games we have people walking past our standard units to get to those in the special livery,” said Mr.Foxall.
“They like the quality of the Paragon Burgers and the livery assures them of what they are getting,” he added.
Mr. Evans is also enjoying the extra turnover and sees the event catering sector as one which will grow in importance, along with foodservice, fish friers, restaurants, cafes and snack bars, to his expanding business.
“John Foxall isn’t the only one to benefit from our ethos of service and this is just one example of the way we are driving this business forward,” he said.
Managing director Metin Pekin is proud of the association with UK Event Catering.
“When big names in the industry like John Foxall want to copy our packaging to promote our quality and their service we know we have got things right,” he said.
